Nebula and IT Channel Oxygen join forces in first of its kind partnership


September 14th, 2023


News, Partnerships

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Nebula is pleased to announce that they have recently signed an agreement with leading sustainable transformation insight hub IT Channel Oxygen to be their Sustainable IT Global Services Partner.  The newly formed alliance brings together two leading firms supporting the IT Channel Community through driving a strong sustainability agenda across the services they deliver.

Doug Woodburn, Editor at IT Channel Oxygen commented on the recent partnership “As Nebula is showing with its ‘source local’ message for channel-led professional services, sustainable transformation is reaching all corners of the industry. Nebula is exactly the kind of partner I sought when I launched Oxygen this summer. We are both young brands looking to shake up the status quo, and I look forward to working on some exciting projects with the team.”

When IT Channel Oxygen (ITCO) launched, it was evident that sustainability was becoming an increasingly prominent topic for vendors and their channel partners, as well as their mutual end customers. This is why ITCO are allotting special attention to tracking the channel’s sustainable transformation, alongside other important trends such as how the rise of generative AI is impacting vendors and partners, the move away from traditional metal-based partner programmes, shifting working and technology patterns and industry efforts to improve diversity, inclusion and workplace culture.

Richard Eglon, Chief Marketing Officer at Nebula was keen to share his excitement of the recent alliance “As soon as I heard Doug’s vision for IT Channel Oxygen, around tracking the progress of our industry’s sustainable transformation journey, it completely resonated with what we are trying to build over at Nebula.  Aligning our associated brands made perfect sense in terms of supporting the future direction of our market, by providing an independent and trustworthy source of research, editorial, reports and events across key topics influencing our market.”

The affiliation sets out a new standard in terms of integrity and purpose, as the Technology Channel embarks on an exhilarating period of discovery across sustainability, AI, DE&I and the modern workplace.  With an exciting array of committed projects scheduled, it promises to be an interesting period for IT Channel Oxygen, Nebula and their Channel Partners.