Celebrating community, impact and the next generation of channel leadership
Nebula Global Services has been confirmed as the headline sponsor of the inaugural Oxygen Awards, marking a significant milestone in its ongoing commitment to championing positive change, recognition, and community across the UK IT channel.
The new awards programme, launched by IT Channel Oxygen, builds on a growing movement within the industry to spotlight not just commercial success, but the people, behaviours, and values that are shaping the future of the channel. The awards will celebrate individuals and organisations that go above and beyond, highlighting leadership, collaboration, and meaningful impact across the ecosystem.”
Richard Eglon, CMO, Nebula Global Services spoke of his exciting of this new initiative “For Nebula, the decision to take the role of headline sponsor reflects far more than brand visibility. It represents a natural extension of a long-standing relationship with IT Channel Oxygen and a shared belief that the industry’s most powerful stories are human-led, and we have a responsibility to shine a spotlight whenever the opportunity arises.”
Backing a Movement, Not Just an Event
Nebula has been an active supporter of the IT Channel Oxygen community over several years, working in partnership on initiatives such as the Oxygen Influencers programme – designed to spotlight rising voices and those driving change beyond the traditional boardroom.
Those same principles now underpin the Oxygen Awards.
At a time when the IT channel continues to evolve – shifting from transactional models to outcome-driven services – the need to recognise contribution beyond revenue has never been more important. Industry initiatives driven by IT Channel Oxygen and supported by Nebula consistently aim to bring the community together, encouraging collaboration, mentorship, and shared learning across partners.
By headline sponsoring the awards, Nebula is reinforcing its belief that the future success of the channel will be defined not just by growth metrics, but by the strength of its people, culture, and community.
Recognising the Individuals Behind the Industry
The Oxygen Awards aim to shine a spotlight on those who are often underrepresented in traditional award programmes. Celebrating individuals who demonstrate leadership, enable others, and contribute to a more inclusive and progressive channel.
This focus closely aligns with Nebula’s own values and approach to the market.
As a global channel-only services provider operating across more than 170 countries, Nebula has built its strategy around enabling partner success, fostering long-term relationships, and delivering measurable outcomes. The company’s support for initiatives that elevate individuals, rather than just organisations, reflects its belief that sustainable growth comes from empowering people at every level of the ecosystem.
A Shared Vision for the Channel’s Future
We believe the launch of the Oxygen Awards also comes at a pivotal moment for the IT channel. Recent industry insight has highlighted a fundamental shift: success is increasingly tied to the impact partners deliver, the trust they build, and the outcomes they enable for customers.
Against this backdrop, the awards provide a platform to recognise those who embody this transformation – whether through innovation, collaboration, mentorship, or purpose-driven leadership.
For Nebula, this makes the Oxygen Awards a natural fit. Rather than celebrating scale alone, the programme aligns with the company’s commitment to outcome-based services, sustainability, and community-led growth. It also reflects a broader ambition to help shape an industry that is more inclusive, more collaborative, and more focused on long-term value creation.
Looking Ahead
As excitement builds following the launch of the awards, Nebula Global Services is proud to play a leading role in bringing the Oxygen Awards to life.
Eglon goes on to say… “More than just a celebration, the awards represent a platform for recognition, inspiration, and connection – bringing together the voices that are redefining what success looks like in the modern IT channel. And for Nebula, that’s exactly the point. Because behind every transformation in the industry, there are people making it happen.”
To find out more about these innovative awards please visit The Oxygen Awards
